The UC Theatre Taube Family Music Hall
Berkeley, CA
The UC Theatre Taube Family Music Hall, a 1,400-capacity non-profit event space in Berkeley, California, was looking for ways to increase visibility and boost ticket sales for their various community-oriented arts and culture events.
The Goal
In April of 2024, The UC Theatre partnered with Bandsintown Pro on 10 events over the month, activating the 5-Stage Automated Fan Alert Series to deliver geo-targeted email and push notifications about each show to core followers of the artists performing.
The venue also took advantage of the Monthly Venue Digest to automatically email its Bandsintown followers with upcoming shows.
The Tactics
In just one month, Bandsintown Pro contributed to 286 ticket sales and $15,603 in revenue across 10 shows at the venue, resulting in a 22X ROI for The UC Theatre.
The Results
Results from March 28–April 28, 2024 (10 events)
EMAIL ALERTS DELIVERED
17k
EMAIL ALERT OPEN RATE
24%
EMAIL ALERT CTR
3.5%
ATTRIBUTED TICKET SALES
286 across 10 events
EST. REVENUE GENERATED
$15.5k
ESTIMATED ROI
22x
Learn more about our methodology for measuring attribution and ROI.
5-Stage Automated Alert Series
Real examples of automated alerts sent for The Bellwether during the case study timeframe
Automated Monthly Digest
The real monthly digest sent for The UC Theatre during the case study timeframe
What our clients think
As Director of Marketing & Strategic Partnerships, I constantly juggle multiple tasks, and finding time to effectively market each event was a significant challenge. Since I started using Bandsintown Pro, my entire approach to event marketing has transformed. The automation features save me countless hours—I can set up campaigns in minutes and let the system handle the rest.
Not only has it streamlined my workflow, but I’ve also seen a marked improvement in my marketing results. Attendance at my events has increased, and my budget stretches further thanks to the targeted strategies Bandsintown Pro employs. I’ve been able to allocate resources to other important areas of my marketing strategy because I’m no longer bogged down in manual marketing tasks.
I wholeheartedly recommend this service to anyone looking to elevate their event marketing efforts while saving time and money!
Lamont Harper
The UC Theatre
